Founded in 1891 in Le Locle, Switzerland, Angelus has long been respected for its innovative and technically advanced timepieces. Known in the mid-20th century for groundbreaking chronographs and dashboard timers, the brand built a cult following with models like the Chronodato—the world’s first series-produced chronograph with calendar—and the Chrono-Dato-Luxe.

Since 1875, Audemars Piguet has been at the forefront of Swiss watchmaking. Known for its independence and innovation, the brand made history with the iconic Royal Oak, the first luxury sports watch in steel. Other standout models include the Royal Oak Offshore and various high complications. With deep roots in Le Brassus, AP blends tradition, bold design, and exceptional craftsmanship.

Founded in Paris and now based in Switzerland, Breguet is one of the oldest and most respected watchmakers. Known for inventions like the tourbillon and signature Breguet hands, the brand’s elegant designs and high complications, such as the Classique and Marine, continue to define haute horlogerie.

Bvlgari blends Italian design flair with Swiss craftsmanship. Famous for the Serpenti, Octo Finissimo, and Bvlgari Aluminium collections, the brand brings luxury, innovation, and striking aesthetics to the world of fine watchmaking.

Founded in Paris in 1847, Cartier is one of the most renowned luxury watch and jewelry brands in the world. Known for its rich heritage and refined French craftsmanship, Cartier creates elegant timepieces that blend timeless design with precision engineering. The brand’s most iconic models include the Cartier Tank, inspired by WWI military vehicles; the Santos de Cartier, designed for aviation pioneer Alberto Santos-Dumont; and the Ballon Bleu de Cartier, distinguished by its round case and blue sapphire crown.

Based in La Chaux-de-Fonds, Eberhard & Co is known for its precision chronographs and classic styling. Iconic models include the Chrono 4, Scafograf 300, and Tazio Nuvolari editions, combining tradition with sport-inspired performance.

Inspired by George Graham, the 18th-century English watchmaker, Graham watches are bold and unconventional. Swiss-made and instantly recognizable for their large cases and trigger chronographs, models like the Chronofighter and Silverstone stand out with a rugged, technical look.

Founded in 1868 in Schaffhausen, IWC blends German precision with Swiss watchmaking. Known for the Big Pilot, Portugieser, and Aquatimer, IWC focuses on functionality, legibility, and enduring design rooted in aviation and maritime heritage.

Established in 1833 in the Vallée de Joux, Jaeger-LeCoultre is revered for in-house innovation and refined complications. From the iconic Reverso to the elegant Master Control and complex Duomètre, JLC blends heritage and artistry at the highest level.

Longines combines timeless design with reliable performance. Based in Saint-Imier, it is known for models like the HydroConquest, Master Collection, and Spirit, offering luxury and precision across a wide range of accessible price points.

Founded in 1848, Omega is famous for the Speedmaster Moonwatch, Seamaster Diver 300M, and Constellation collections. With a legacy in space exploration, the Olympics, and James Bond films, Omega is a leader in Swiss innovation and design.

Born in Florence and made in Switzerland, Panerai is known for bold, oversized watches originally designed for the Italian Navy. Iconic models like the Luminor and Radiomir combine military toughness with minimalist design and strong identity.

Founded in Geneva in 1839, Patek Philippe is widely regarded as the most prestigious Swiss watch brand. Known for its high complications, timeless designs, and collectability, icons include the Nautilus, Aquanaut, Calatrava, and Perpetual Calendar Chronograph.

Founded in Tramelan, Switzerland, Record is known for producing well-built, affordable mechanical watches through the 20th century. Now revived under the Swatch Group, modern Record Collection models offer vintage charm with COSC-certified movements.

Founded in 1905, Rolex stands for precision, prestige, and durability. Famous for models like the Submariner, Daytona, Datejust, and GMT-Master II, Rolex watches are symbols of achievement and timeless style across generations.

Established by Rolex founder Hans Wilsdorf in 1926, Tudor delivers robust, reliable watches with a heritage of adventure. Popular models include the Black Bay, Pelagos, and Ranger, offering tool-watch performance with vintage-inspired design.

As the world’s oldest continuously operating watchmaker, Vacheron Constantin is a master of haute horlogerie. Based in Geneva, it is known for refined complications and elegant designs such as the Patrimony, Overseas, and Historiques collections.

Founded in 1865, Zenith is best known for the El Primero, one of the first automatic chronograph movements. Based in Le Locle, the brand continues to innovate with models like the Chronomaster, Defy, and Pilot, balancing heritage and modernity.